Visualisation Project Final – WOLD COFFEE

Our visualisation takes the invisible data of the top consumers and producers of coffee and places this information into a coherent, easy to understand visualization.

The invisible data:

Overwhelming data that is distracting and confusing to follow. Double click to enlarge.

The invisible made visible:

Group visualisation – making visible the international consumption and production pattern of coffee .

To what extent are we ‘creating’ it via making it visible? 

  • Through a simple colour chart our visualization clearly illustrates the top 5 Producers (green) and consumers (red) of coffee.
  • The size of each country bubble indicates the percentage of the consumption or production of coffee e.g. the larger the bubble the higher the percentage of consumption or production is.

What difference does it make to publish such a visualisation?

  • The difference that the publication of this visualisation would make, is that it allows people to better understand the coffee industry without having to search through messy factsheets (like the data sheet pasted).
  • The use of a world map visually illustrates the north/south divide of the production and consumption of coffee, allowing the public to see a direct correlation between climate and coffee production.
  • It highlights the developing world’s reliance on equatorial countries to produce coffee.

In which publics does such a visualisation intervene?

This visual documentation is accordant to the adult demographic, with the average person starting to drink coffee at 18. It not only intervenes on the countries mentioned, but is relevant to an international public with coffee being one of the most consumed beverages in the world and second most traded commodity in the world (oil being first).

It is relevant to those involved in the coffee business:

  • It is important to exporters as they are able to see their competition as well as the top buyers or importers, rather, of the product.
  • It allows importers and roasters to recognise where the highest cultivation of coffee is and possible countries to buy coffee beans from.

While also providing coffee shops, sellers and customers a visual comprehension of the correlation between climate and coffee bean growth – from the world coffee map we can see that the coffee bean shrub grows in countries on or near the equator, this is due to the tropical rainforest climate found in these countries, ideal conditions for coffee bean growth.We can also visually identify where the highest consumers of coffee are internationally located (which from our map we can see Europeans are the highest consumers).

World Coffee visualisation with Equator line – this was a rollover addition and would appear with mouse rollover

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