Framing vs. Transversality

Blog 6:

When we reflect on traditional forms of news media, information was communicated to the public either through speech or some form of print (if we go back to ancient times, then engravings). Today, however, with the never ending array of technology continuously blossoming, communication techniques have changed and more than likely will proceed to. The traditional framework of print publication such as newspapers, where layout (arrangement and relationship of press images, articles, headlines and advertisement) is essential, has crossed over to digital platforms. We now see news organisation have turned to the internet, with online journalism flourishing – with tablets and Smartphone’s providing quick access to news content, either through free means or paid for subscriptions.

This transformation of traditional print media to the online environment can be described as ‘transversality’. The process of which pre-established frameworks become challenged, changed, or even destroyed as new technologies and their related behaviours cut across other lines or fields (Murphie, 2006).  Thus, with online news platforms, traditional lines of expressing and displaying news content (through hardcopy newspapers) have crossed against pre-established frameworks.

As new platforms for displaying news content came into fruition, including such mobile devices as tablets and smart phones (as previously mentioned) – the media world went into panic. Why? Well they went into panic the very same way they did when VCRs came out back in the day… remember in the 1980s when audiences began to watch films on their home VCRS?  Of course this sent film studios into frenzy because they thought this would be the death of the cinema. It (obviously) wasn’t; if anything it provided (and continues too) further means of profit and turn over for the movie industry.

Sound familiar? Just as traditional forms of displaying film were challenged through the invention of VCRs, now dvd, blu ray players and other mobile forms (Smartphone’s, tablets, laptops etc) we again see this notion of transversality with news organisations turning to the online as well as electronic platform. As I was saying, the internet caused media organisations to spin out; they believed crossing the line over to the digital world would cause newspaper factories and the printing presses to shut shop. Just like the VCR scenario this did not happen – what has happened is that news organisations have had to tweak their business models, change the way they display news content due to the online environment (providing multiplatform journalism: video content, photo galleries, articles and so on) and cater for different layouts (e.g. electronic newspaper subsritptions for tablets and smartphones). At the same time, many news organisations (Fairfax, Murdoch) have survived and are able to maintain their original business models too – that is, good old ink of your fingers news papers.

This notion of transversality, that is, the idea of surpassing traditional forms of communication will defiantly be examined in my final assignment, as I will be comparing traditional art forms and communication techniques (looking at Renaissance) to new emerging artistic forms such as augmented reality art. By looking through the lenses of transversality I hope to understand and see if, how, and to what extent such media forms as augmented reality art cross against the pre-existing notions of traditional art, such as Renaissance. It should be an interesting topic to delve into!

Word: Data


Murphie, A 2006, ‘Editorial’, [on transversality], the Fibreculture Journal, 9, <>.


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